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Thursday, 10 March 2016

        Storytime with Claire Freedman 

To celebrate the launch of the new store, Mamas & Papas are hosting an exclusive event on Thursday 24th March, 2016 from 10am – 7pm.  Claire Freedman, author of Aliens Love Underpants, will be reading from her ‘Underpants’ series throughout the day at 12noon1pm2pm and 3pm and giving away signed copies, posters and activity sheets.








Mamas & Papas– the UK’s favourite nursery brand – is thrilled to unveil its brand new store concept on Monday, 21st March 2016 at Westfield, White City.  

The newly evolved store sets a new standard for dedicated personal shopping, friendly expertise and advice to ensure mums and mums-to-be have all the essential information and tools they need to make the best choice for themselves and their babies.  From how our products are designed to support a healthier, natural sleep to choosing the right pram for your lifestyle – the in-store team will provide that all important helping hand.

To celebrate the launch of the new store, Mamas & Papas are hosting an exclusive event on Thursday 24th March, 2016 from 10am – 7pm.  With tons of exciting activities from master classes hosted by industry experts on birthing, sleep, first aid and car seat fittings to complimentary pamper sessions – come and help Mamas & Papas welcome their new store in style!

Claire Freedman, author of Aliens Love Underpants, will be reading from her ‘Underpants’ series throughout the day at 12noon1pm, 2pm and 3pm and giving away signed copies, posters and activity sheets.  There will also be delicious things to eat and drink and some fabulous goody bags.

From top-of-the-range pushchairs – all road tested in the Mamas & Papas on-site UK accredited Test Lab – and limited edition designer fashion collaborations with Liberty and Donna Wilson – the product range focuses on innovation and style while the new store will also offer:

  • A new and improved one-to-one personal shopping service
  • A beautifully designed space for mums to feed their babies, including bottle warming, with a separate changing room
  • Expert and personable staff providing tailored advice to parents at any stage of their journey
  • The latest ‘home from home’ theatre technology to transport parents to their dream nursery

Furthermore, mums and mums-to-be can get to know each other and enjoy a range of in-store classes and events, knowing that baby feeding and changing facilities are all on hand. With the look and feel of a large but easy to navigate fashion boutique, the new store concept store seamlessly mixes fashion and style with practicality.


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