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Thursday, 25 February 2016



CIM MARKETING EXCELLENCE AWARDS SHORTLIST ANNOUNCEMENT

Britax is absolutely thrilled to have been shortlisted in the CIM Marketing Excellence Awards for its infamous Bin the Booster campaign.

Being shortlisted in the ‘Integrated Marketing Comms - Customer Education’ category is an excellent chance for Britax to be recognised and rewarded for its integrated marketing activity. The key objective was to raise awareness of the risks parents face when choosing a simple booster cushion over a highback car seat. Short, shocking video content was created to communicate this through PR and social media.

Britax understands that video content is a key platform to communicate with millennial parents and so by creating video footage to demonstrate the message visually to consumers, they were able achieve over 410,000 video views. The short film can be viewed below.
Media were also encouraged to share the video on their respective sites and, to date the campaign has resulted in over 60 pieces of coverage.

The results will be announced on 14th April



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