Thursday, 26 November 2015


A magical event to launch the new collaboration between CYBEX and Jeremy Scott 
was held at 10 Corso Como, Milan

Jeremy Scott PRIAM and Lux Seat, £1,450

Jeremy Scott Aton Q, £285

Jeremy Scott PRIAM and Lux Seat, £1,450, Carrycot, £400

18th November, Milan: Glamorous and sparkling fashion, A-listers and trendsetters – a magical event to launch the new CYBEX by Jeremy Scott Capsule Collection took place at the iconic fashion concept store, 10 Corso Como, Milan.
The guest list contained fashionistas and global press corps, including titles such as Vogue, Interview Magazine and Vanity Fair, while DJ and model Sita Abellan - styled head to toe in Moschino - played tunes throughout the evening.
The men behind the collaboration – renowned fashion designer Jeremy Scott and CYBEX founder Martin Pos, mingled with guests before holding a press conference under the sparkling fairy lights.
Talking about their creation, Jeremy Scott said, “Martin’s enthusiasm and passion for creating the best, most stylish and coolest products are, for sure, the reasons I chose to work with CYBEX again”.

Martin Pos also added: “I am incredibly happy and proud of our second collaboration with Jeremy Scott - one of the most interesting and talked about fashion designers at the moment. He is not afraid to go against traditional fashion establishment rules – and in addition to making sure his creations are infused with fun and colour, he always makes sure they are accompanied by a positive message”.
The most anticipated moment of the night was of course the revelation of the collection, which includes a sophisticated black stroller, car seat, baby carrier and stylish accessories, all embellished with stunning gold details – and some even feature Jeremy’s signature angel wings!

CYBEX specialises in pioneering infant products for style conscious parents, and its award-winning PRIAM 3-in-1 travel system - designed to take children from birth right the way through to approx. 4 years (17kg) - is at the core of this exciting new collaboration. Parents can also choose from the interchangeable carry cot, Lux seat or award winning Aton Q infant car seat - which all easily attach to the PRIAM’s frame.

The CYBEX by Jeremy Scott PRIAM is also compatible with all CYBEX accessories - including parasol, mosquito net, kid board, cup holder and skis.
Jeremy had also added his signature touch to a matching baby bag, footmuff and two limited edition items; a hat and a t-shirt featuring the collection’s slogan - “Adults Suck Then You Are One”.
The collection will be available at 10 Corso Como until the end of December, 2015 and at selected retail stores worldwide from January, 2016.  For more information, please visit and sign up for the newsletter.

DJane Sita Abellan and designer Jeremy Scott at the Cybex by Jeremy Scott 

Capsule Collection Launch, 18th Nov 2015

CEO Martin Pos, Carla Sozzani, Jeremy Scott & Magdalena Pos at the Cybex 

by Jeremy Scott Capsule Collection Launch

Designer Jeremy Scott and CEO Martin Pos at the Cybex by Jeremy Scott 

Capsule Collection Launch, 18th Nov 2015

Jeremy Scott PRIAM and Lux Seat, £1,450, Carrycot, £400

Jeremy Scott PRIAM and Lux Seat, £1,450

Jeremy Scott 2.GO, £175

Jeremy Scott Aton Q, £285

Jeremy Scott Footmuff, £140

Jeremy Scott Fashion Bag, £165

Personally I can't wait to see the new collection in stores next year! 
In the meantime, have a look at my review of the luxurious CYBEX PRIAM here.


Alhamdulilah said...

I had the Petit Star and sold it after a couple of months. I am 5'8 and found it too small and it gave me back ache hunching over it. I also found that if my son sat slightly off centre it would veer off to which ever side he was favouring which made it difficult to push. I've not seen the baby jogger mini, but if you are tall, I really wouldn't reccommend the petit star. Hope this helps!

Parenting Pick said...

Thank you for this! I'm especially interested in recommendations for strollers that will withstand trail running — I run in a park that has a bark path, but there are plenty of tree roots, small stones, etc. to negotiate.Check out the best baby carriers for hiking reviews. Thanks!

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