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Wednesday, 14 October 2015



LEAPFROG PARTNERS WITH KIDS FOOD GURU ANNABEL KARMEL TO LAUNCH ‘KITCHEN KIDS’ CAMPAIGN

To celebrate the launch of interactive preschool toy, Number Loving Oven, multi-award winning educational toy brand, LeapFrog, has teamed up with family favourite kids food guru, Annabel Karmel, to launch its Kitchen Kids campaign.

The campaign will see LeapFrog challenge mums and dads to bring cooking role play to life for pre-schoolers. From counting out ingredients, to mixing and garnishing, there are heaps of fun jobs for tiny hands in the kitchen and the campaign aims to inspire parents to get in the kitchen with their little ones.

LeapFrog will share kid-friendly recipes and ask parents to share their own favourite recipes and creations through Facebook and Twitter. To help get them started, LeapFrog and Annabel Karmel have also created the LeapFrog Kitchen Kids Guide, which offers parents valuable tips on how to deal with fussy eaters and expert advice from LeapFrog’s in-house learning team on how to fuel more role play opportunities at home, and the developmental benefits of this key play time.

Annabel Karmel, who has recently launched her all new Family Cooking App, said: “Kids love to play chef, and you’ll be amazed how early on they can start helping in the kitchen. Some of my happiest times with my three children growing up involved cooking and baking. Spending time together in the kitchen provided a great opportunity to teach them all kinds of invaluable skills – as well as the importance of eating well.”

LeapFrog’s Number Loving Oven talks, sings and gets number skills cooking with over 30 songs and phrases and 16 fun ingredients. Children can divide the pre-sliced food onto two plates for a friend or parent and learn about sharing, while also developing an early understanding of equal parts and parts that make up a whole. The number slider on the front of the Number Loving Oven allows children to practice number recognition and learn about the value of numbers through cooking times and temperature. To continue the exploration, children can fry an egg on the hob and hear it really “sizzle”, bake bread at just the right temperature, or cut and count slices of pizza to share. By integrating these concepts into engaging play, the Number Loving Oven makes learning fun and offers a new way to help prepare children for preschool.

Emily Brown, Senior Brand Manager at LeapFrog, comments: “Role play is such an exciting and important part of a child’s development, and often underrated. It is so much more than just playing for play’s sake, fuelling creativity, empathy and understanding of the world around them. Toys like Number Loving Oven encourage a child to make his or her own discoveries and at the same time help to hone skills that come from pretend play such as vocabulary building, social interaction and storytelling. We’re really excited to celebrate the launch of the Number Loving Oven with Annabel and hope our guide will inspire and support parents to discover new ways of learning learning and discoveries!”

Parents will be able to download the Kitchen Kids guide by going to: http://goo.gl/s03LBI

Number Loving Oven (RRP 19.99, for children aged two years and up), is available online and at major retailers now.

Annabel Karmel’s new Family Cooking App is available now for iPhone and iPad on the App store (http://apple.co/1LU3Hji). It features a ‘Kids Rule the Kitchen’ section which has special cooking courses designed to feed children’s imaginations whilst teaching essential cooking skills. For more information visit www.annabelkarmel.com

Keep an eye on the blog for my review of the new LeapFrog Number Loving Oven.


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